ShowUpBetter Lab™

We develop the person behind the performance.

When people show up better, they perform better.

ShowUpBetter Lab develops people and performance through practical learning, professional presence, wellness experiences and business solutions. Drawing from decades of real-world experience across aviation, hospitality, beauty & wellness, retail, operations, customer experience and people leadership, we turn experience into practical learning and solutions people can use in the real world.

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Meet the Founders

Real experience. Practical insights. Lasting impact.

Together, Peh Su Ann and Jerelyn Wong bring 22 years of combined aviation experience, alongside decades of experience across hospitality, beauty, retail, operations and training. Their shared belief is simple: development should feel relevant to real life. They create practical learning experiences designed to help individuals and teams build confidence, strengthen presence and turn learning into behaviours they can actually use.

Peh Su Ann
Founder • HRD Corp Accredited Trainer

Peh Su Ann

With over 30 years across aviation, luxury hospitality, beauty retail and corporate leadership, Su Ann brings a unique blend of operational excellence, people development and customer experience.

Malaysia Airlines • Shangri-La • Sephora Malaysia • Hard Rock Hotels
Jerelyn Wong
Co-Founder • HRD Corp Accredited Trainer

Jerelyn Wong

Jerelyn brings over 15 years of aviation hospitality experience, professional beauty qualifications and deep expertise in airline grooming, skincare and professional image.

Cathay Pacific Airways • Beauty & Aesthetics • Shangri-La
Peh Su-Im
Director of Operations

Peh Su-Im

Su-Im oversees the operational and administrative backbone of ShowUpBetter Lab, ensuring programmes run smoothly from planning through to completion, including HRD Corp-related processes and compliance.

Stephen Liaw
Director of Information Technology

Stephen Liaw

Leads ShowUpBetter Lab's digital strategy, website development and technology infrastructure, overseeing digital innovation and systems that enhance the client and learner experience.

Our Team

Specialist support for every learning experience

Christine Peh
Financial Advisor

Christine Peh

Provides strategic financial guidance, business planning and governance support, ensuring the company continues to grow on a strong and sustainable foundation.

Eelynn Koay
Creative Experience Associate Trainer

Eelynn Koay

Brings experience and a people-focused approach to programme delivery, supporting participants through engaging and practical learning. As a Senior Trainer, she helps create a positive and interactive environment where participants can build confidence, develop new skills and apply their learning in everyday situations.

Michael Tang
E-commerce Consultant

Michael Tang

Advises on digital commerce strategy, online customer experience and retail technology integration, helping clients bridge physical and digital service excellence.

Jenny Chong
Training Facilitator

Jenny Chong

Brings warmth and energy to every training session, supporting facilitators with participant engagement, activity coordination and ensuring a smooth, positive learning experience.

Anushya Nair
Training Facilitator

Anushya Nair

Supports programme delivery through participant engagement, activity facilitation and learning logistics, ensuring every participant enjoys a seamless training experience.

Who We Are

Real Experience.
Practical Learning.
Meaningful Change.

Performance is never only about skills or targets. It is shaped by the person behind them — how they present themselves, communicate, connect with others, respond to challenges, serve customers and lead.

ShowUpBetter Lab brings together the discipline of aviation, the human touch of hospitality, the confidence and self-awareness of beauty & wellness, and the commercial realities of retail, operations and people leadership.

The result is practical, relatable development that connects personal growth with workplace performance. No theory for theory's sake. We focus on learning and solutions people can apply.

Our Clients

Trusted by brands who want their people to show up better.

From hospitality and retail to corporate services and wellness — we partner with organisations that value people development as much as results.

Machines
G Hotel
GT Paper International
Purple Doors
AdFit
Sally
Softlove
Brand Culture
Corporate training session
Group photo with trainers
Colour confidence workshop
Skincare self-care session
Personal styling activity
Glow and confidence session
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What We Do

Three ways we help people and businesses show up better.

Our commercial offerings are organised under three clear business pillars, each supported by our signature development methodology, The Better Edit™.

01

Image, Wellness & Experiences

Developing confidence from the inside out through image, self-care, wellness and engaging experiences.

  • Professional Grooming
  • Personal Colour Analysis / Discovery
  • Makeup Skills & Techniques
  • Self-Care & Wellness
  • Corporate Workshops & Team Building
02

People, Presence & Performance

Developing the behaviours, confidence and people skills behind stronger individual and team performance.

  • Professional Presence & Confidence
  • Service & Customer Experience Excellence
  • Retail Excellence
  • First-Time Managers
  • Leadership & People Skills
03

Business & Performance Solutions

Helping businesses turn standards and strategy into stronger everyday execution.

  • Fractional Operations
  • Retail & Operations Consulting
  • Customer Experience
  • Product Knowledge & Service Training
  • Pre-Opening Readiness
  • Mystery Shopper & Audits
Our Methodology

The Better Edit™

"Edit one thing. Improve everything."

The Better Edit™ is the signature development methodology behind ShowUpBetter Lab. We do not believe meaningful development always requires dramatic change. Often, progress starts with one intentional edit — how someone presents themselves, thinks, communicates, responds, serves, performs or leads. Small improvements, practised consistently, can create meaningful change.

Look Better

Professional image, grooming, colour and presence.

Feel Better

Confidence, self-care, wellbeing and personal awareness.

Think Better

Mindset, communication, professionalism and ownership.

Connect Better

Relationships, service, customer experience and trust.

Perform Better

Execution, accountability, retail and service excellence.

Lead Better

Leadership, coaching, influence and people development.

Why ShowUpBetter Lab

We've spent our careers doing the work we now teach.

Our experience comes from real customer interactions, real teams, real targets and real operational challenges. Across aviation, hospitality, beauty & wellness, retail, operations and people leadership, we have experienced first-hand what it takes to represent a brand, care for customers, build teams, deliver standards and perform under pressure.

Today, we turn those experiences into practical learning and business solutions that help people show up better where it matters most.

Real-World Experience

Cross-industry expertise from the field.

Practical Learning

Immediately applicable, not theoretical.

Human Approach

Development that feels relevant to real life.

HRD Corp Accredited

Accredited trainers, claimable programmes.

Who We Work With

Built for people. Relevant across industries.

We work with organisations, teams and individuals who want to strengthen the way their people present, connect, perform and lead. Programmes and solutions can be customised around the people, challenges and outcomes that matter to each organisation.

Hospitality Retail Customer-Facing Businesses Corporate Teams Emerging Leaders Beauty & Wellness Service-Led Businesses

HRD Corp

Accredited Trainers

22+ Years

Combined Aviation Experience

8+ Industries

Cross-Industry Expertise

100%

Practical, Experience-Led

What could "better"
look like for your people?

Better presence. Better conversations. Better customer experiences. Better performance. Better leadership.

Whether you're developing individuals, strengthening a team or improving how your business performs, let's build a practical solution around what better needs to look like for your people and your organisation.

Explore Our Solutions ↗
Corporate Enquiries
hello@showupbetterlab.com
Follow Us on Instagram
@showupbetterlab
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